Grupo Bradesco Seguros launches a new year-end campaign with a new character: an alien. The film, titled “In Search” and created by AlmapBBDO, it presents the journey of ETzinho, who travels through different planets until he reaches Earth, where he meets a girl. During their time together, the two carry out different activities, such as playing, telling stories and putting up a Christmas tree.
In the end, the spaceship that brought the alien departs, but he decides to remain on Earth. The film is accompanied by the song “Somewhere Over The Rainbow” and has the final narration done by actress Zezé Motta.
“Our main strategy with ‘A Busca’ is to further highlight feelings of unity and friendship among people, by conveying the idea that Grupo Bradesco Seguros will always be by their side at all times. Also taking advantage of the Festive period, we would like this film to inspire everyone and be shared among friends and family, showing that life is better when we have someone to share our moments with”, highlights Alexandre Nogueira, Marketing Director at Grupo Bradesco Seguros .
“If we could explore all the galaxies and visit the most distant planets, we certainly wouldn’t find life as incredible as the one we have here on Earth. This is the message we want to convey this New Year with this short film for Bradesco Seguros”, comments Daniel Chagas Martins, creative director at AlmapBBDO.
Produced by Don’t Touch MY Sodadirected by Felipe Mansur, the campaign debuted last Sunday, December 1st, and will run throughout the holiday season and will cover open TV, digital and OOH.
