The film, which brings the concept ‘Vários Brasis, Muita Globo, Uma Só Festa’, premiered during the break of ‘Fantástico’ this Sunday (1st)
With the concept ‘Several Brazils, Lots of Globo, One Party’, TV Globo’s ‘Today is a New Day’ campaign invites Brazilians to join in the celebration of 100 years of Globo and 60 years of TV Globo.
Showing the party taking over the country, the production traveled across Brazil from north to south, capturing images of talents in their homelands, highlighting the unique beauty of different regional tourist spots. As a result, a film full of energy and Brazilianness.
For this mission, the five regional broadcasters and more than 26 Globo affiliates supported the capture of images, translating Brazilian diversity. The campaign was launched during the ‘Fantástico’ break this Sunday (1st).
Throughout Sunday, the public can watch behind-the-scenes excerpts from the recording, during breaks in TV Globo’s programming, in a warm-up to the launch.
“Creating a surprising and exciting film is always a great and pleasurable challenge. But this one has a special flavor. Looking to 2025 takes us to the celebration of 100 Years of Globo. Our campaign celebrates the legacy and looks to the future. It’s an invitation to the public to celebrate with our artists all the stories already told and the many that we will still tell, together”, highlights Manuel Falcão, Globo’s brand and communications director.
The ‘Today is a New Day’ campaign will run on TV Globo’s programming throughout the month of December.
