Chief Marketing Officer had been at the bank for over 25 years
Itaú confirmed this Monday (2) that Eduardo Tracanella left the bank, after 27 years. Tracanella, who was Chief Marketing Officer, was the executive who led the transformation in Itaú’s communications.
Under his management were memorable campaigns, such as the baby tearing paper campaign, the bicycle sharing project, the reading campaign for children, and the most recent one, the 100 years of Itaú, which culminated in a free Madonna show on the sands of Copacabana, in Rio de Janeiro.
When asked, Itaú did not say who Tracanella’s replacement will be in the CMO chair.
“Itaú Unibanco confirms that Eduardo Tracanella is no longer part of the organization’s board of directors. The bank is grateful for his dedication over so many years and his contribution to building one of the most admired brands in the country”, informed Itaú, through of note.
