SBT, one of the largest producers of multiplatform entertainment and information content in Brazil, will be present once again at CCXP 2024 (Comic Con Experience), in São Paulo, between the 5th and 8th of December. This time, the stand will highlight +SBT, a 100% free streaming platform launched this year and which is already a success among consumers, in addition to selling various products to all audiences.
CCXP 2024 marks the launch of new SBT licensed products, including the new Silvinho doll, now in the tourist version, in yet another collaboration with Fandom Box; pajamas from the Silvinho line, special in the traditional Aviãozinho print, from the Tjama brand; and the Show do Milhão board game to play with the whole family, from Gala. In addition to these, SBT collectible pins made by 1,2,3 Pin, the Silvio Santos watch, which tells the time with his voice, and the new album of stickers from Silvio Santos’s life on Brazilian television will also be on sale.
“The area of licensed products is a strategic front for SBT, with several pioneering partners in their segments. CCXP is a great showcase for this, and we will have launches that not only reflect the essence of SBT, but also promise to surprise fans and consumers, further strengthening our connections with the public and reinforcing our presence in this market”, says Betina Gradim, head of SBT Licensing.
In addition to the sale of licensed products, the +SBT activation at CCXP will feature several interactive spaces with the public. The +SBT Stage will take place every day of the event, welcoming the broadcaster’s cast to interact with the public and carry out dynamics simulating games that take place in iconic programs on the schedule, such as Show do Milhão and Três Pistas, with Patricia Abravanel; Roda a Roda, with Rebeca Abravanel; Bom Dia & Cia, in the presence of Silvia Abravanel; Domingo Legal, presented by Celso Portiolli; Gol Show from Programa do Ratinho, among others.
With Lindezo as the event’s master of ceremonies, Patricia Abravanel, Silvia Abravanel, the cast of Programa Silvio Santos, Pica Pau Amarelo, A Pracinha, Câmeras Escondidas and the 1st soap opera of Chiquititas, among others, will also be present.
The stand will also have interactive spaces to win gifts, such as a recreation of Gugu’s Bathtub, and a transformation experience in the Hidden Cameras laboratory. Promoting the original +SBT content “SBT Collection”, a documentary franchise that dives behind the scenes and the trajectory of the artists who shone or still shine on the SBT screen, there will be an exhibition of historical items by Silvio Santos, Hebe Camargo and Gugu Liberato .
