Executive will join the company’s advisory board; Rafael Saito takes his place
After almost ten years at the helm of Helloo, Felipe Forjaz leaves his executive position and joins the advisory board. After consolidation and significant growth, Helloo was acquired by Allos in 2021, and is currently present in 6 thousand residential buildings and more than 100 shopping centers from North to South of the country, impacting more than 46 million people per month.
It is with this configuration that Forjaz hands over the general direction in January to executive Rafael Saito, who has worked at the company for 14 years, and since 2020 has been leading Helloo’s commercial, operations and expansion areas.
During his tenure at Helloo, Forjaz was also president of ABOOH – Brazilian Out of Home Association, an entity in which he remains an advisor.
“The OOH market is likely to evolve significantly in the coming years and helloo is very well positioned to maintain relevance and competitiveness in the sector. Helloo is a legacy built with collective collaboration that I am proud to have been part of and Saito will continue this dynamic of engaging talents and aiming for expansion,” said Forjaz.
