Winner in the OOH Company category of the propmark awards continues to expand and will open a new phase in the coming months
Eletromidia sees victory in the OOH Company category at Melhores do propmark 2024 as a celebration of the positive impact that the company seeks to generate daily in the advertising market, especially out of home.
“We connect brands to people, creating relevance and results, reinforcing our purpose of transforming cities. It is an immense pride and, at the same time, an incentive to continue innovating and delivering more and better”, celebrates Alexandre Guerrero, CEO of Eletromidia.
The company sees that the reason behind the achievement is teamwork. “We are more than a thousand employees, we have a very talented, professional and passionate team for what we do, we water our culture every day and we know very well how and where we want to get to”, highlights Guerrero. The executive also points out that the construction of an ecosystem of integrated OOH solutions has allowed the delivery of consistent and relevant results for customers. “This cycle has a powerful value-building effect and allows us to grow consistently”, he adds.
The year 2024 has been an important moment of evolution for Eletromidia, which recorded significant growth in its main financial indicators. In the first nine months of the year, gross revenue reached R$908 million, representing an increase of 36% compared to the same period in 2023. Adjusted net profit grew 62%, reaching R$106 million, and adjusted EBITDA reached R$272 million, with an increase of 51% year on year.
“These numbers were driven by a combination of factors such as maturation of investments in technology and innovation, expansion of strategic assets, increased demand in the OOH sector and an increasingly efficient operation. These results not only reflect the solidity of our business, but also position Eletromidia for an even more promising future”, points out the executive.
Read the full article in the edition of propmark December 2, 2024
