Action, developed by Talent, is publicized on social media
Inter and Mastercard presented the ‘Real Life Reserve Bank’ action during the Libertadores final, on Saturday (30). Instead of working while their favorite team competed in the final, Luis Carlos, from Botafogo and a mechanic, and Roberta Coelho, an athlete and shopkeeper, were chosen to exchange places with influencers and watch the match with other fans. The piece, developed by Talent, is being promoted on social media.
The action featured journalist and presenter Felipe Andreoli, to take on the position of the mechanic from Botafogo, and the influencer Menina Veneno to perform the duties of the Atleticana shopkeeper.
“Football offers a great opportunity for us to create a more emotional connection with fans. Our proposal is to combine experiences with a national passion, so that consumers are even closer to our brand”, says Andrea Nocciolini, marketing director at Inter Mastercard .
The action is part of the ‘If there’s an exchange, there’s Inter’ campaign, carried out in partnership with Mastercard, which aims to promote a smart financial life.
