2024 edition will feature activations from brands such as Riot Games, Crunchyroll, Bis, Faber-Castell, Roku and Mauricio de Sousa Produções
CCXP will take place from December 5th to 8th, at São Paulo Expo, and will feature several brand actions, as well as sponsorships from Bis, Fanta, Heineken 0.0, Banco do Brasil and Claro.
The event will be supported by Cup Noodles, Mentos, Red Bull and TikTok. Content partners will include Adult Swim, Amazon Prime, Cartoon Network, Crunchyroll, Paramount+, Riot Games, Warner Bros. Discovery, Warner Bros. Pictures and Max. The media partners will be Apple TV+, Rádio Mix, Terra, TV Globo, Paris Filmes, We Super OOH, Zan Zar and Flix Channel.
Riot Games will have a stand themed around the animation based on the League of Legends (LOL) universe, Arcane, which has just reached its second and final season, on Netflix. The scenography of the 360m² space, developed in partnership with tm1, is inspired by the two cities in which the story is set: Piltover and Zaun. The location will have several references, immersions and activations, with a gameplay zone and other game formats inspired by Riot titles, which take place in this universe, in addition to the distribution of collectible items on the days of the event. Riot will also promote a meet & greet with well-known names in the LOL community, such as pro players, narrators, influencers, game voice actors and streamers.
Riot Games will also bring Reed Shannon and Mick Wingert, the original voice actors for Arcane characters Ekko and Heimerdinger, respectively, to the Thunder by Claro TV+ stage, as well as co-executive producer and screenwriter Amanda Overton and composer and executive producer from the soundtrack, Mako, on a panel and meet & greet at the booth.
Crunchyroll will be present with panels and premieres, including trailers for the third season of ‘Fire Force’ and studio Mappa’s new series, ‘Zenshu’. The company also prepared a special moment for ‘Demon Slayer’ fans with the presence of voice actors Takahiro Sakurai (Giyu Tomioka) and Kengo Kawanishi (Muichiro Tokito), who will be on the Thunder by Claro TV+ stage, together with Daniel Figueira, the voice Brazilian by Tanjiro Kamado.
Fans will get an exclusive preview of the second season of ‘Solo Leveling – Arise from the Shadow’, featuring producers Kaneko Atsushi of A-1 Pictures; and Sota Furuhashi, from Aniplex. The Mappa studio team will also be present to talk about behind the scenes of series such as ‘Attack on Titan: The Final Season’, ‘Jujutsu Kaisen’ and ‘Zenshu’. Fans will also be able to watch panels with the Portuguese voices that brought animes like ‘Kaiju No. 8’, ‘Frieren: Journey to the Afterlife’ and ‘Tower of God’. On the Ultra stage, ‘Honey Lemon Soda’, ‘Medaka Kuroiwa Is Impervious to My Charms’, ‘Anyway, I’m Falling in Love with You’ and ‘Dr. Stone Science Future’.
Read the full article in the edition of propmark December 2, 2024
