iFood premiered Cachorrada Cast, a videocast presented by Gil do Vigor, former BBC and TV Globo presenter.
The program promotes a chat with invited personalities and some of the winners of the 1 Year of Free iFood promotion. The first episode featured Rafa Uccman.
In the painting “Tá Lascado”, Gil do Vigor puts the guests in several impossible situations, but they will have to choose an option.
“We are always thinking of ways to enhance the user experience, and this campaign with Gil do Vigor is one of the ways. The promotion is a way to arouse curiosity, share moments with friends, fill the pantry and order everything you like best in all categories of the app”, said João Clark, iFood’s marketing director.
During this month of March, iFood is raffling off 31 people to win a year’s worth of orders for free. The “1 year of free iFood” promotion includes one winner per day to receive BRL 18,000 in in-app purchases for twelve months.
The amount, which will be divided into BRL 1,500 per month, can be used to place orders in more than 270,000 restaurants, supermarkets and other establishments that sell convenience items on the platform.
In all, there will be four 40-minute episodes, available every Thursday on the foodtech YouTube channel and Facebook profile.
