Armed violence in Brazil takes an alarming toll: the Unified Health System (SUS) spent more than R$41 million on treating firearms victims in 2023, according to recent data. This reality, marked by devastating impacts on society, is the backdrop for Rappin’ Hood’s new single, “Ponto 41”. The song not only denounces this problem, but also challenges the public to reflect interactively on the numbers and stories behind the statistics.
A unique experience with a coded message
In “Ponto 41”, Rappin’ Hood uses rap as a tool for social denunciation and artistic innovation. The single features an encoded message in the beat, built on the principles of morse code. To decipher it, listeners need to activate the song’s lyrics on Spotify or YouTube, where the meaning reveals itself in a clear and impactful way. This approach not only encourages interaction, but also reinforces the call for reflection on the normalization of armed violence.
Watch the clip:
Sound production and promotional clips
The production of “Ponto 41” brings together the talents of Yuri Beatkong, who introduced the innovative concept of the “Beat Box Gun Machine”, and DJ Luciano, responsible for creating a sound atmosphere that symbolizes the impact of weapons on Brazilian daily life. The song also has two promotional clips, produced by the agency Tech&Soul, and available on YouTube. The creative direction of the clips amplifies the message, visually translating the single’s social criticism.
“The use of morse code in the beat is not just a technological innovation, but a way of engaging the public in a sensorial and reflective experience. We want people to listen, think and feel the urgency of what is happening around us,” highlights Flavio Waiteman, CCO at Tech&Soul, about the concept behind the song and clips.
Rappin’ Hood: a career of social impact
Since the beginning of his career in 1989, Rappin’ Hood has used his art to denounce inequalities and inspire transformation. Albums such as Subject Man and Subject Man 2 consolidated his position as one of the most important voices in national rap. In “Ponto 41”, the artist goes further: the song is not just a protest, but a call for a deeper public involvement with the Brazilian reality.
Available on digital platforms
“Ponto 41” is now available on the main digital platforms and promises to be a milestone in Rappin’ Hood’s career and in national rap. The partnership between the rapper, Tech&Soul and producers reinforces the power of art and technology as catalysts for social change.
