Executive had been in the position for a year and a half, and was responsible for the brands Habib’s, Ragazzo, Tendall and Mita
Roberto Gnypek is leaving the Habib’s Group after a year and a half as marketing director. He was responsible for the Habib’s, Ragazzo, Tendall and Mita brands. Before taking on this role, the executive was vice president of marketing at McDonald’s for five years.
After reaching the commitment made to replace the Habib’s brand among the top three in the Fast Food segment of the Brazilian market, the parties, in common agreement, decided not to renew the relationship for the year 2025.
Engineer by training, with an MBA in Business from FAAP, Brand Mastery from Kellog Scholl of Management and training in the IBGC Advisor Program.
Gnypek participated in the creation of the Accessibility Platform called PromoCombos, supported by offers within three price ranges with a focus on increasing frequency and attracting new visitors and reformulated the Beiruts Category with the launch of Arais and freshly baked bread.
