3 Corações participates for the second consecutive year in CCXP24, which takes place in São Paulo between the 5th and 8th of December. As the official coffee of the event, the brand launches two new TRES coffee makers, exclusive and inspired by the Star Wars saga, in addition to offering cappuccinos and espressos on the main stages and environments of the event.
In the brand’s space, set like an imperial ship, visitors will be able to participate in experiences such as consuming “Banthas blue milk”, prepared with vegetable milk and spices, available exclusively at the event. Cosplayers or participants with accessories from the saga will have access to the special drink.
“3 Corações is always attentive to new trends and consumption habits of different generations, reinforcing our commitment to being present at the main events that connect mainly with young audiences. By participating in CCXP24, the largest pop culture festival in the world, we reinforce our mission to be a reference in innovation and experience, bringing us even closer to coffee lovers. The presence of 3 Corações at CCXP24 demonstrates the versatility of the brand, which transcends traditional environments and adapts to new consumption formats, making coffee a fundamental element of Brazilian pop culture”, highlights Anderson Spada, Head of Marketing at Grupo 3corações.
Between activations, the coffee grinder will reward participants with collectible cups that change color when filled with hot coffee, revealing Star Wars-inspired images. The space will also feature screens displaying videos and animations from the franchise, as well as tasting stations for the brand’s drinks.
“The winning partnership between The Walt Disney Company Brasil and TRES allows us to delight our Star Wars consumers with the new machines, different characters and coffee capsules that were already a hit at the last CCXP. We are in the daily lives of our customers, we follow and encourage their passions, such as the Star Wars saga”, says João Marcelo Villadangos, Head of the TRES Business Unit.
In addition to the exclusive coffee blends in capsules, such as Espresso Dark Side, with intense roasting and notes of dark chocolate, and Espresso Light Side, with a more balanced flavor with notes of almonds and cocoa, the brand will offer tastings of other options, such as Cappuccino Power Whey, in Cookies’n Cream, Classic, Dulce de Leite and Chocolate versions.
Pre-launch of customized machines
During CCXP24, 3 Corações will present two new TRES coffee machines customized with the droids R2-D2 and BB-8, as well as an updated version of the Darth Vader machine, which now also features a Stormtrooper.
The machines will be available for pre-order from February 2025 on Mercafé and Amazon. Visitors will be able to access the QR Code at the stand for registration and more information.
