The “Baby, We’re In This Together” campaign was created by Accenture Interactive
Huggies has announced its new creative signature, “Baby, We’re In This Together”, developed by Droga5 NY.
The subscription was initially launched in the United States and some European countries, but will now be rolled out simultaneously across Latin America and the Caribbean.
The “Baby, We’re Together Nessa” concept was adapted for Latin America and the Caribbean and, in a humorous tone, features a campaign, created by Accenture Interactive, that explores the discoveries of a baby’s life, introducing him to the world that every day gains a new completely different chapter.
“We are very happy with this new moment for Huggies in Brazil, with the differentiated and innovative repositioning for the category. We will continue to offer a lot of specialized information and a portfolio with complete solutions for child care”, said Carolina Gormezano, Head of Marketing for Huggies in Brazil.
The new positioning also strengthens diversity, one of the essential pillars of the brand, and presents Huggies as a complete solution to help parents and babies stay dry, comfortable and with well-groomed skin.
“Huggies is the hug brand and specialist in baby care products. Therefore, the brand walks with the families on the journey of development and discoveries”, highlighted Gormezano.
The global repositioning was launched in February in Latin American and Caribbean countries and will permeate all of Huggies’ actions for the coming years.
“We are very excited about this innovative and positive communication for the families’ routine, in line with real scenes of what it is like to be together with the baby, protagonist of the families’ daily lives. With this campaign, we also reinforce our innovative DNA, maintaining permanent proximity to our consumers”, added the executive.
To simultaneously announce this new positioning in Latin America and the Caribbean, the media plan includes the manifesto “Baby, We Are Together Nessa” on open and closed TV, actions at points of sale, in a digital environment and on Huggies channels, in addition to activations with influencers and PR actions coordinated by the PROS agency.
Datasheet:
Campaign: “Baby, We Are In This Together”
Advertiser: Huggies
Agency: Accenture Interactive Brazil
CCO: Eco Moliterno
Creative Heads: Caio Scaff, Natália Mamede
Creation: Lucas Negreiros, Vinicius Chiconato, Rafael Naletto, Daniel Rocha, Adriana Barreto
Production: Leonardo Barbosa, Andressa Caruso, Michele Pavão, Mariana Matos
Attendance: Camila Andrade, Bernardo Bastos, Jackeline Borges, Luísa Martins, Emerson Batista, Luis Gaspari
Strategy: Henry Mira, Vinicius Nakashima, Marcelo Chabes
Media: Rogério Beraldo
Client Approval: Fernanda Dayan, Victoria Menezes, Juan Felipe Ojeda
Communication and PR Agency: PROS
Creative Direction: Maria Claudia Mestriner, Kátia Santos, Thiago Aranha
Planning: Maria Claudia Mestriner
Art Direction: Kátia Santos, Vitoria Bernardes
Editor: Maria Confort
Attendance: Lucilene Claudino, Liliane Cavalcante, Nathalia Machado, Camila Pelicano, Gabriela Lemos, Rayssa Arieta
Production: André Patricio, Mariana Campanha
Film Producer: O2
Directed by: Kitty Bertazzi
Executive Producer: Rafael Fortes, Gustavo Nogueira
Director of Photography: Fernando Bertolucci
Art Direction: Helena Ganzert
Attendance: Rejane Bicca, Ivan Caetano, Malaika Cipriano, Thais Escobar
Editing: Alice Bento, Rafa Costa
Post Production/Finishing: O2 Post
Audio Producer: SQUAD
Executive Producer: Dario Forghieri, Zi Nammur
Music Production: Dario Forghieri, Zi Nammur
Sound Design: Equipe Squad
Mixing: Marcos Di Cunto
Audio Coordination: Karina Coviello
Voiceover: Geraldo Cortes
