Campaign development is by VMLY&R
Sponsor of Lolla Lounge, at Lollapalooza, Vivo presented the project #PresençaPreta, in which it will allocate the quota of tickets for the festival to black people. According to the brand, the idea is to generate more inclusion in music and entertainment spaces.
With the motto “Our spotlight is on the audience. Our view, in the future”, the action is inspired by the already existing discussion about black representation in the line up and in the audience of the main festivals in the world.
The campaign includes a film starring Djonga, one of the main names in the Brazilian rap scene and one of the festival’s attractions. The film will be shown on open TV, pay TV and digital media.
Also as part of the action, the brand formed a squad of more than 50 black digital influencers who will participate in the event, invited by Vivo, to bring special content to its social media channels.
VMLY&R is responsible for the development of the campaign.
Datasheet:
Client: Telefonica Brasil S/A
Product: Institutional
Title: Presence Preta
Duration: 30”
Agência: VMLY&R
CCO: Rafael Pitanguy
ECD: Jefferson Rocha, Rodrigo Almeida, Rafael Gil
Creative Direction: Pedro Lazera Head of Art: Marcos Magario
Copywriter: Luis Rombino, Pedro Santos, Kenia Mattos, Karem Keiko
Dir. Art: Natalia Soares, Anderson Paulino, Ariela Segatto, Gisele Chagas Motion: Rodrigo Ferrari
Attendance: Leo Balbi, Aline Garcia, Carolina Rangel, Bruna Defelippe
Client: Marina Daineze, Raphael Mesquita, Brunno Bari, Pedro Rocha, Ana Paula Gomes, Janaina Felix and Richard da Silva Planning: Marcelo Germano, Daniel Farias, Fe Felicio, Sara Braga
Media: Elenice Galera, Diego Freire, Danilo Pizardi, Julia Santana, Gabriele Prospero and Rafael Rodrigues Projects: Jaqueline Travaglin, Juliana Bentivegna
Production: Nicole Godoy | Anderson Rocha | Guilherme Rodrigues | Ian Inglez | Barbara Emery | Giovanna Cioca | Bianca Aguiar | Cleo Gonçalves | Raphaela Valentine | Fernando Pavan | Débora Costa
Producer: Ladybird
Director: Giorgia Prates
Art director: Luma Nascimento
Photo director: Lícia Arosteguy
Production Director: Claudia Reis
Executive producer: Gabi Brites
Executive Director: José Brites
Production coordinator: Gabriela Mangieri
Attendance: Gabriela Mangieri
Production Assistant: Giovanna Rege
Costume Designer General Cast: Producer Supernova – Sika Caicó and Bruna Di Paolo
Djonga costume designer: Marie and Silas
Makeup artist: Vale Saig
Casting producer: Bruna Palma
Assistant Director: Amanda Barros and Roberta Moraes
Scenotechnician: Felipe Matos
Location producer: Robson Bispo
Stil and camera holograms: Hudson Rodrigues Electrician: Jucelino Nunes
Machinist: Geni Maia
Drone: Renato Passarelli
Postgraduate coordinator: Bruna Veber
Submission Assistant: Santiago Acosta Cis
Post service: Tais Spindola
Automakers: Deborah Pavani and Fernanda Krajuska
Finalizadores: Lucas Marini and Johann Mallet Colorist: Carlos Eduardo Cipolla Luca
Sound producer: S de Samba
Sound producer: Diego Guimaraes
Service: Meg Magro
Announcer: Rapper DJonga
Production date: March / 2022
