This Wednesday’s LIVEADS (16) brings three inspiring women in March for a special conversation about the challenges of women in an often sexist market.
Marcia EstevesCEO and partner of Lew’Lara/TBWA; Ju FerrazCommercial Director of Holding Clube and White GaldinoPR for gamers and digital influencers, will talk about their trajectories, experiences and desires for the future of women in the market.
In addition to the guests, LIVEADS, our program of lives with professionals from the universe of technology, creativity and innovation, features a presentation by Bruna Pavanni, a contributor to Adnews.
LIVEADS with Marcia, Ju and Branca is a production of WT1 Digital, and takes place this Wednesday (16), at 4 pm. You can watch it on the Adnews YouTube channel. accesson hereand stay on top of all the channel content:
Meet the guests:
Marcia Esteves – CEO & Partner of Lew’Lara\TBWA. He began his studies at Fundação Armando Alvares Penteado (FAAP) Brazil, obtaining his first Masters in Advertising in 2003. The title of Specialist in Marketing, from the Instituto Europeo di Design (IED) in Milan, Italy, came in 2004. Half Portuguese, half Brazilian, born in São Paulo (Brazil) and who lived and worked in several countries: Australia, United States, Italy, Spain and Latin America Region, becoming a world citizen, working and learning with different cultures and their communication nuances.
Ju Ferraz – Juliana Ferraz is a promoter of national marketing and special projects, and one of the main networking references in the country. In 2020, she took over the partnership, together with the business and public relations director of Holding Clube, the largest marketing and experiences group between brands and consumers in Brazil. The Bahian also positions herself on her social media as a warrior woman ahead of her time, who breaks standards and seeks to live as lightly as possible, embracing important causes with social impact.
White Galdino – I’m a digital person who loves marketing and media and I’m passionate about sports and games. I started my professional life in advertising as an art director and then moved on to media. After 20 years, when I thought everything was settled, I developed a fulminating passion for eSports. I became a blogger and then a reporter for Omelete and ESPN Brasil, where I got in touch with Gabriel Fallen Toledo, who brought out my PR skills and here I am. Currently, my main clients are Bando do Brasil Esports, Coldzera, Prêmio Esports BR, Flakes Power, Baiano, Nobru, Fluxo, Drakonz, Sherwa and other seasonal projects.
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