Considered the largest national streaming production, promotion also takes place on OOH and networks
Disney+ brought together different marketing strategies to promote its national series ‘Amor da Minha Vida’, starring Bruna Marquezine and Sérgio Malheiros. The platform bet on OOH, networks and interactive ads on apps like Tinder.
The promotion began at D23 Brasil, which took place for the first time in Latin America and showed the first minutes of the series in a panel with general director René Sampaio and creator Matheus Souza, who in addition to their main roles are scene directors alongside of the protagonist Bruna Marquezine (also co-director of the production) and Sérgio Malheiros who also stars in the series.
In partnership with DiaTV, presenters such as Foquinha and the creators of the Diva Depressão channel provided exclusive coverage and interviews, and Blogueirinha and Lorelay Fox commented on scenes from the series in their special programs. On TV, the announcement was made during the reality show ‘A Fazenda’, on Record, which included the series in its programming, with a themed space and activities for participants.
In addition to its presence on digital and traditional channels, streaming invested in out of home, with more than 33 thousand Eletromídia screens in São Paulo and Rio de Janeiro.
The digital strategy invested in ads on YouTube, TikTok, Spotify and entertainment portals. Apps such as Shoppe, Tinder, Rappi and Uber also received shares of the series on their platforms, including trailers and information about characters.
