The action includes a film for TV, OOH media and content for social media
Renner kicked off its end-of-year campaign with the motto ‘Inspire the Extraordinary’. To the sound of the song ‘Tudo’ by singer Liniker, the advertising film focuses on the narrative of connection and celebration of the small moments characteristic of that time.
The campaign video developed by Paim United Creators will be shown on TV and on the brand’s social networks. In addition, the brand also invested in Out of Home (OOH) media.
Renata Altenfelder, Ecosystem Marketing Director at Lojas Renner SA, explains that the action seeks to inspire people to give more value to connections and simple moments, – not just at the end of year parties.
“In 2025, we want this feeling to accompany us, bringing more presence and meaning to everyday life and valuing what really matters: people. Our campaign makes this call and reminds us that Renner is at our customers’ side, with so much to choose from a gift full of affection or an inspiring look, as well as to experience extraordinary things together”, said Renata.
On social media, Renner invited a team of influencers such as Bella Campos, Isa Scherer, Lívia Silva and Anttónia, creators partnering with the brand such as Jade Magalhães, Shantal and Mateus Verdelho will participate in a trending video.
The action lasts until December 31st.
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