Campaign signed by Dark Kitchen Creatives has the concept “the world’s meat boutique”
Uruguay Meats, the brand responsible for promoting Uruguayan meat around the world, debuted its first advertising campaign aimed at the Brazilian market. The strategy represents the first communication effort by INAC (National Meat Institute of Uruguay) to expand the penetration of its products in Brazil.
The strategy is based on the new concept “The world’s meat boutique”, developed by Dark Kitchen Creatives – the agency that handles all communication for Uruguay Meats in the country.
Recorded in Montevideo, the film that heads the campaign illustrates, in a relaxed tone, the care and differences of the entire production chain of Uruguayan lamb meat, considered the best in the world, and where every detail matters – as in the artisanal work of a boutique.
“In this first moment, the proposal is to show that Uruguayan lamb meat is the best in the world, emphasizing its flavor, quality and versatility, characteristics that result from a unique production process. All of this in a language that subtly unites , the sophisticated and the relaxed”, said Carlos Fonseca, partner and co-CCO of Dark Kitchen Creatives.
