The Bombay Sapphire Gin launched the “Art of the Senses” campaign, which is part of the positioning of the “Stir Creativy” brand, which brings the concept that the drink is a blank page to stimulate people’s creativity when making a drink .
The campaign was created by BBDO and aims to reinforce the brand’s image among consumers based on an emotional message, with a focus on enjoying the drink with all the senses.
According to the note sent to the press, this is the brand’s first campaign to be aired on open TV, with circulation in the states of São Paulo and Rio de Janeiro.
“We are investing heavily in this new campaign, as we believe a lot in our consumers’ interest in enjoying this sensory experience with Gin Bombay Sapphire. We are confident in the reach that we will have with this initiative and, among the actions planned, we are going to the streets with Out of Home media in watches, bus stops, the JK Iguatemi shopping mall and Congonhas and Galeão airports, in addition to several activations on social networks and an official event in early 2022″, said Veridiana Carvalho, Head of Bombay for Latin America and the Caribbean.