The Silvio Santos Group announced this Friday (13) Ana Karina Bortoni as its new CEO. The executive, who has been a member of the holding company’s Board of Directors since 2023, has a long-standing relationship with the Abravanel family. In 2015, Ana Karina acted as a consultant, participating in the development of the Group’s governance and management model. Renata Abravanel remains president of the Board of Directors.
With an established career in the financial sector and strategic consultancy, Ana Karina was a partner at McKinsey & Company, where she led projects in digital transformation, corporate governance and performance management for 17 years. Between 2019 and 2023, he held the position of CEO of Banco BMG, leading a strategic transformation of the institution. Currently, she works as a management advisor and mentor, focusing on innovation, ESG and business modernization.
“Taking on the role of CEO of the Silvio Santos Group is a great honor and also motivating. As a counselor, I started as part of the Group at a time of transformation with a new strategy that focuses on innovation, multichannel, synergy and sustainable business continuity. My mission is to follow this vision of the future that ensures the relevance of the GSS ecosystem on the national scene, strengthening its strong connection with the Brazilian family in all its businesses”, stated Ana Karina.
Marcelo Barp, CFO of the Group, who has held the position of CEO on an interim basis for the last two months, will continue at the holding company, contributing to the business strategy.
“We are fully confident that Ana Karina not only has the experience, capacity and in-depth knowledge of the market — essential qualities to lead with excellence — but also an exceptional understanding of the trajectory and values that sustain the Silvio Santos Group. These characteristics position her as the ideal choice to assume this leadership position. We take this opportunity to recognize the exemplary work of Marcelo Barp, who, as interim CEO in the last two months, performed his responsibilities with excellence and mastery, accumulating this role with his role as CFO and ensuring the continuity and solidity of management. We have now entered a new phase of growth. The other shareholders and I place complete trust in Ana Karina’s leadership and management capacity, fully aligned with our commitment to honor the legacy of our founder, leading the Silvio Santos Group to consistent growth and expanding our impact and our connection with families Brazilian companies”, highlighted Renata Abravanel, president of the Board of Directors of the Silvio Santos Group.
The Silvio Santos Group, which celebrates 65 years, is responsible for companies such as Jequiti Cosméticos, SBT, Liderança Capitalização, Hotel Jequitimar, Sisan Empreendimentos Imobiliários and TQJ. The holding reinforces its commitment to innovation and multichannel strategies, aiming for the modernization and sustainable continuity of its operations.
