Thought of in an innovative way, the new Range Rover should arrive in Brazil in the first half of this year. The difference is that the SUV model is thinking about a product for the sustainable luxury market.
The brand has strengthened relations with Kvadrat, a European company in the ecological textile industry. The rugs are made with a material called ECONYL, made up of 40% recycled plastic recovered from the ocean.
The design features 12 color options and has metallic details in the interior and plenty of natural light with a large sunroof.
Land Rover’s Director of Colors and Materials said, “The new Range Rover balances tradition and evolution. All the materials present in it were selected thinking in a modern and sophisticated way, continuing our materiality strategy to develop more sustainable options that serve as alternatives to leather.”
The new Range Rover will arrive in the First Edition in SV Bespoke paintwork with a satin finish.
Paulo Manzano, Marketing Director at Land Rover, says, “The color and material strategy for the New Range Rover reflects evolving customer tastes and Land Rover’s awareness of environmental impacts. It represents the high level of Land Rover’s work from the innovation of materials, processes and technologies, which guarantees customers the possibility to enjoy aesthetics ethically, from new ways to create beautiful harmonious interiors, demonstrating true modern luxury.” .
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