The event will be held between Friday (18) and Sunday (20), at the Hotel Sofitel Jequitimar, in Guarujá (SP) and is promoted by Lide
Leaders from the retail and marketing sectors will gather for lectures, networking and experiences during the 10th Lide do Varejo e Marketing Forum, which will have as its theme “Consumption and retail impacted by transversal digital transformation”.
The event will be held between Friday (18) and Sunday (20), at the Hotel Sofitel Jequitimar, in Guarujá (SP) and is promoted by Lide – a group of business leaders, curated by Marcos Gouvêa de Souza, founder and general director of Gouvêa EcoSystem and president of Lide Comércio, and Marcos Quintela, CEO and Partner of VMLY&R Group in Brazil and president of Lide Comunicação.
Several business leaders are confirmed as speakers and participants at the meeting, such as Gabriela Comazzetto, head of Global Business Solutions Latam and Brazil at TikTok; Juliano Ohta, CEO of Telhanorte-Tumelero; Alexandre Costa, founder of Cacau Show; Paulo Camargo, president of McDonald’s Brazil; and Sergio Valente, CMO of JBS, and vice president of Magazine Luiza, Fabricio Garcia.
For Gouvêa de Souza, the event is a great opportunity to delve deeper into topics such as technological development, new concepts, innovations and the positioning of the sector. “It is a productive moment for exchanging experiences and analyzing cases in this sector that innovates every day. The Forum is a compass for the next steps of the main Brazilian retail companies”, she pointed out.
The Forum content will be divided into two moments. The thematic panels will be: “The Omniconsumer 5.1 market; Brave New World” and “Emerging post-pandemic consumer and retail: ESG and DEI as part of fitness”.
In addition, the event will also feature LIDE Talks, which are intimate, interactive and dynamic meetings lasting one hour in the afternoon, with the themes “The reconfigured technology to promote transformation in the figital model”, “How the Will 5G revolutionize the customer experience in retail and consumption?” and “JBP: retail and industry in partnership for results”.
“The volatility of the global economy brings a series of uncertainties to the consumer, which is reflected in new behavioral profiles. And we need to follow these transformations to follow the route of attraction and customer loyalty, especially in a country as diverse as Brazil”, evaluated Marcos Quintela.
