Action was developed by the agency Mirum
Users who went to Google on Tuesday to search for Champions League games in anticipation of watching a match live and for free were in for a surprise. Instead, they found a pirate game, in which all elements – from players to narrators – were nothing more than an imitation.
Called ‘Pirate Match’, the action is signed by Directv Go and the Mirum agency. The idea, in addition to drawing attention to the number of pirated TVs in the country, was a way for the brand to transform consumers of irregular content into customers.
“We are live TV and streaming in a single application, for a really attractive price. And the main thing: a 100% regularized service. That’s why we developed this action to show that there are viable ways to get access to quality content, without stopping, no risk, no bad image, all without infringing on third-party rights,” said Alexander Rocco, director of digital growth at Directv Go.
Filipe Matiazi, creative director of Mirum, explains that the initiative wants to warn about irregular practice, in addition to praising the quality of the brand’s services. “We created an action to alert about the irregular practice of piracy and to communicate that, through Directv Go, the user will have quality, lawful and smooth transmissions. Soon, you will be able to watch your game without worrying about it, without hunting for links”.
Datasheet:
Client: Directv Go GO
Campaign: Pirate Match
Agency: Mirum Agency Brazil
CEO: Robson Ortiz
Global CCO: Bas Korsten, Daniel Bonner
Latam CCO: Daniel Minaker, Sebastián Tarazaga
Creative Director: Filipe Matiazi
Creative coordinator: Victor Keiti
Operations coordinator: Amanda de Oliveira
Production coordinator: Paulo Setti
Art directors: Rafael Rudnicki, Daniel Mota
Editors: Thiago Gabardo, Patricia Machado, Allison Noronha
Supervisor de motion graphics: Bruno Reynaldo
Motion designer: Igor Feitoza
Content: Vanessa Vieira, Gustavo Candido, Fernando Nunes, Fabiola Cebrian, Juan Silva, Emanuelle Sandri
Media: Camila Vaz, Chrystina Mundt, Mariana Erêda, Mellina Azevedo, Larissa Gonçalves
Technology: Felipe Gomide, Lizandra Silva, Leandro Mohr, Melchiades Medeiros, Fabio Assunção
Data & analytics: Tiago Moreira, Franchesco Calzolaio, Oscar Neto, Leonardo Cabreira, Guilherme Ferreira, Flávia Clapis, Ector Luiz, Luiz Yamada, Jhonathan Wolff
Marketing and PR: Daniela Andres and Marilia Carzino
Design: Nathalia Pereira, Aline Santos, Rafael Rudnicki
Photographers: Vinicius Barreto, João Heim
Account Executives: Patricia Rogoski, Alessandra Fraresso, Andressa Sucodolski,
Julia Rugno
Video producer: BUZZ CCS – Curitiba
Director: Duda Justus and Lincoln Barela
Executive Producer: Jean Paul
Producer: Guilherme Barchik
Director of Photography: Lincoln Barela
Post-production: BUZZ CCS – Curitiba
Publisher: Guilherme Bucco
Makeup: Letícia Cardoso
Production Assistant: Herbert Bueno
Casting: Rafael Moura you Agy Campos
Art Direction: JP Foltran
Art assistant: Angelo Foltran
Second art assistant: Gabriel Loureiro Lima
TV Director: Ricardo Peters
Cameras: Eduardo Bitencourt, Ezequiel (Duto), Felipe Conceição, Sérgio Luiz de Melo and Toni Serpa
Audio operator: Marcos Moura Fiel
Camera making of: Átila Pereira and John Victor
VT Operator: Tiago Bertolini
Assistant: Luis Ricardo
Audio producer: Toro Audio / Curitiba
Executive Music Producer and Creative Director: Daniela Zandonai and Kelson Diego
Account Executive and Production Coordinator: Mariana Kauchakje
Music producer: Tiago Mendes
Composer: Tiago Mendes
Arranger: Tiago Mendes
Mixing and Mastering: Toro Audio
Sound designer producer: Toro Audio / Curitiba and Tiago Mendes
Executive diretor of marketing and acquisitions: Alexander Rocco
Digital marketing manager: Alexander Greif
Marketing and branding specialist: Fernanda Bonfanti
Corporate communication manager: Cassia Monteiro Da Silva Raymundo
Corporate communication specialist: Thais Morandini Canova Morrone
