This Monday (06), BURGER KING announces one of its biggest initiatives of the year alongside LOUD, an eSports organization that, in addition to having more than 11 million fans on social networks, also acts on several fronts such as games, fashion, music, lifestyle and entertainment. The union of the two brands will follow with a calendar full of activations, with part of the influencers of LOUD, such as Thurzin, Guxta, wildcard, Caiox, Bruno PH and Voltage, as #BKnaLOUD ambassadors.
The start of the partnership will be marked by the launch of a video with Guxta – owner of hits that already total millions of views on streaming, where the production will be set at BK’s restaurant. This is the first time that the brand brings an action 100% dedicated to the gamer audience. The “invasion” of BK in LOUD started last Friday (03), in an interaction between the brand and members of the most famous gamer house in Brazil on twitter. Over the weekend it was also possible to see some members consuming Burger King sandwiches at their lives. Check out the clip:
“Based on surveys, we identified that Burger King is the favorite fast food brand among gamers and, therefore, we want to be increasingly connected with fans in this universe. LOUD, in addition to being the leader in this segment, also seeks to promote irreverent initiatives, linked to the universe of technology, always with good humor and lots of entertainment”, says Juliana Cury, Marketing Director at BK Brasil, master franchisee of the Burger King and brands Popeyes in the Country. “We can say that the partnership is just beginning, we will bring the consumer even closer to us with the objective of providing unique experiences”, reinforces the Executive.
“For LOUD it is very gratifying to be able to lead the initiatives of yet another major global brand in the segment. BK is already present in the gamer’s daily life and I’m sure this partnership will yield incredible content with the quality and disruption that both brands are used to. In addition, listening to BK’s long-term vision with a strong focus on our community and initiatives such as investing in technology to make snacks each made healthier and with less preservatives made us even more certain that associating ourselves with something we believe in”, says Bruno “PlayHard” Bittencourt, CEO, partner and co-founder of LOUD.
The post Burger King announces unprecedented partnership with LOUD appeared first on ADNEWS.
