Campaign has the presence of singers and ex-The Voice Brasil, Ellen Oléria and Fernanda de Lima
Riachuelo launched its new campaign, “Vista Seu Sonho”, which aims to inspire women to dream again.
“Fashion is a very effective tool for expression and has the power to affect people’s self-esteem. We want to encourage these women to pursue their goals also through their looks”, explained Thaís Castro Lima, Head of Marketing at Riachuelo.
The film counts with the presence of singers and ex-The Voice Brasil, Ellen Oléria and Fernanda de Lima, to interpret a Brazilian and authorial version of the song “You Make Me Feel”, by Sylvester.
“The new campaign seeks to encourage women to persist in their goals and show that Riachuelo has also started to follow their dreams”, added Thais.
In addition to the singers, the brand has a recognized female team to build this narrative. Among them are influencers Rita Carreira, Maria Braz and Raíssa Santana, who represent the diversity of Brazilian women.
“We want women to identify with the message we are transmitting, to feel part of the universe we created, the world we want to build”, commented the executive.
Finally, the Riachuelo campaign will enter The Voice+ with two special activations, on March 20 and 27, with teams Fafá de Belém and Tony Garrido alongside influencer Thaynara OG and singer Fernanda de Lima.
Following an integrated communication strategy, focused on high exposure and reach, the movie “Vista Seu Sonho” can be watched on the main open TV and PayTV channels.
The campaign has both on and offline activations, exploring digital platforms such as major YouTube, Instagram, Twitter, Facebook, WhatsApp and TikTok channels.
