With the motto “Buser. Those who make history travel with us”, the campaign parallels the history of the artists with that of the company
Buser kicked off March with its first brand-building campaign, which highlights stories from artists known for innovating and breaking paradigms in their careers.
With the motto “Buser. Those who make history travel with us”, the project brings together four important names, starting with Mano Brown. In the coming weeks, Gaby Amarantos, Sabrina Sato and Zeca Pagodinho will join the campaign.
In Mano Brown’s film, the artist talks about his story of struggle, highlighting the power of young people to change the world.
In videos of up to 60 seconds, with the camera open and without direction, the artists recount the challenges they faced since the beginning of their career, creating a parallel with the history of Buser.
“Like our ambassadors, Buser’s history has been marked by the courage to do the new and revolutionize. This trajectory is similar, in some way, to the stories of the artists who are with us in the campaign. All of them, each in their own way, became symbols of the revolution”, said Flavia Oliveira, Marketing director at Buser.
In the video with Sabrina, the presenter highlights how she had to deconstruct the various stereotypes that haunted her since the beginning of her career. “Of course labels were a part of my life, folks. I’ve been called hot, dumb japa, redneck. Did I stop because of this? I have not stopped and I will never stop”, said the presenter in an excerpt from the campaign.
In turn, Gaby Amarantos reinforces how she fought to walk her path of empowerment and achievements in the musical environment. “The path may not have been smooth, but I am part of the revolution. I am the mixture of Brazil that came from samba, from brega, but it didn’t just stay there. I wanted to be a pioneer and show everyone that it’s good to be different”, said the singer from Pará.
Zeca Pagodinho, who knows his origins, understands that bringing joy to the people is part of his life and that’s what keeps him going.
The Buser campaign, which was made in partnership with the Água agency and will be on the air until the end of May, and can be checked through the brand’s channels on Instagram, Youtube, TikTok and Facebook, in addition to each artist’s pages.
Datasheet:
Client: Buser Brasil
Title: “Who makes history, travels with us”, feat Mano Brown
Product: Buser app
Internal approval: Flavia Oliveira/Fábio Ruschi
Creation: Luiz Buzetto / Natan Nakel / Xico Carvalho
Social Media: Thales Mendes/ Nathália Campos/ Sofia Martins/ Marcus Cardoso
Media: Artur Nóbrega/ Gabriel Lellis
Growth: André Araújo/ Bruna Silva/ Poliana Diela
Service: Water Agency
Producer: Pamela Silva
Directed by: Xico Carvalho
Photography: Bruno Maia
Editor: Leonardo Bispo / Xico Carvalho
Computer graphics: Neto Minconssini
