In addition to the rapper, Fernanda Gentil and the cast of Detetives do Prédio Azul also participate in the action.
Globo’s app for children, Giga Gloob invited Emicida to show the ‘giant world’ of the product. Wrapping up the film, a rap-format jingle leads a tour of the Giga Gloob.
The idea, according to the broadcaster, is to position the app as a giant world, which brings together playful elements from the children’s universe such as princess, frog, castle, dragon, hero, etc.
“We immersed ourselves in a multicolored and interactive universe, promoting a visual game directly associated with the universe of multiple possibilities of fun and engagement promoted by the application”, says João Ribeiro, creative manager of the campaign.
Datasheet:
TEAM GLOBE
Globo Communications Director: Manuel Falcão
Creative direction: Ricardo Moyano
Senior Creative Manager: Victor Seabra
Creative Coordinator: Alice Bandeira
Creation: Dan Hassan
Marketing & Operations Director: Mariana Novaes
Brand and Communications Strategy Director: Bernardo Magalhães
Communication Planning Manager: Bruno Altieri
Planning: Diogo Machado
Senior Customer Service Manager: Suzana Prista
Customer Service Manager: Susana Poli
Attendance: Livia Barbosa
Production Manager: Ricardo Leo
Production Coordinator: Gabriela Bonn
Produced by: Fernanda Ribeiro
VIDEO TEAM
Producer: Pilot
Director: Daniel Soro, Alexandre Chalabi and Ricardo “Gordo” Carvalho
Assistant Director: Camila Gentile and Nicolas Andre Gomes
Director of Photography: João Jasmin
Executive Producer: Natalia Souza
Executive Coordination Assistant: Cecília Bertoche and Willian Sousa
Assistance: Regina Knapp, Roberta Frederico, Marília Raffaeli and Cecília Gomes
Production Coordinator: Mariana Guerra
Assistant Production Coordinator: Marcia Frota
Production Director: Murillo Baskerville
Art director: Ana Carolina Gonçalves de Campos
Head of Post: Rafael Bozzi
Postgraduate Project Manager: Ana Flavia Monteiro
Postgraduate Project Analyst: Hugo Ferrioli
Publisher: Guilherme Peres
Animation: Danilo Cheng
3D animation, compositing and rendering: Agent Orange
Motion and Composition: Bernardo Vaz, Edgardo Guerrero, Ivan Franco, Law Tan,
Bruno Moon
Art assistants: Victor Further and Tiago Sattu
Submission: José Guilherme Delgado and Kevin Crauford
AUDIO TEAM
Sound Producer: Comando S Audio
Musical Director: Serginho Rezende
Composition: Rodrigo Tuche and Serginho Rezende
Production: Commando S Team
Finishing: Team Command S
Singer: Emicida
Attendance: Elis Pedroso and Juliana Marchetti
