Campaign is signed by Energy BBDO
Rafael Portugal had the chance to kill the longing that he had of working in a SAC. That’s because the actor was invited to occupy the position in Rexona Clinical’s new campaign.
The video series “SAC Rexona Clinical with Rafael Portugal” will have seven episodes, released weekly, that deal with stressful everyday situations to creatively reinforce the effectiveness of Rexona Clinical.
“As a leading brand in the segment, we are always connected with consumers and we strongly believe in transmitting the message through creative content, which is why we have partnered with Rafael Portugal, one of the most beloved comedians in Brazil”, says Andreza Graner, marketing manager from Rexona.
Energy BBDO was responsible for the development of the campaign.
Datasheet
Agency: Energy BBDO
Advertiser: Rexona Clinical – Unilever
Project: SAC Rexona Clinical
Managing Director: Daniel Baena
Executive Creative Director: Alexandre Pagano
Creative Director: Romero Cavalcanti
Editors: Fernando Calvache and Luiz Brodo
Art directors: Thony Fernandes and Renato Pícolo
Planning: Mariana Nobis, Maria Elisa de Sá Fernandes and Gabriela Moriki
Attendance: Pedro Führer, Renato Nose and Marcela Parolini
RTV: Celso Groba and Guto Lins
Media agency: Initiative Brasil
Media: Daniela Heredia, Danilo Rezende and Lucas Fanti
Influencer Specialist: BR Media
Assistance: André Simões and Renato Conejo
Producer: Clap Me
Directed by: André Germiniani
Client approval: Andreza Graner and Mariana Policastro
