WMcCann’s CCO, Mariana Sá was the guest on PROPMARK’s #35 podcast with the D&AD judges
Mariana Sá, CCO of WMcCann, will be the Brazilian representative on this year’s D&AD Direct jury, which takes place in May. The creative, guest of another edition of PROPCAST, will participate in the festival for the third time as a judge.
The executive believes that the social issues addressed in recent festivals – such as Cannes Lions – will certainly continue for years to come. “The pandemic certainly accelerated this process, but we had already seen this movement before the pandemic”, she says. “Brands have gained a very large role in their role towards society”, she adds.
Regarding the works, she talked about what she hopes to find at the festival and what are the points that a piece should have. “D&AD has a very high level of finishing, design, and the works have to present some result for the brand and how much creativity was used in this piece”, said the CCO of WMcCann.
