The model and drag queen debuted on the brand’s networks with the project #ConversaTáOn
Avon invited model and drag queen, Bianca Dellafancy, to #ConversaTaOn, a brand platform that promotes dialogues and reflections on issues that impact society.
With the message “allow yourself to love and be loved the way we are and discover the nuances of another person that go beyond appearance”, which brings a reflection on affection in the LGBTQIA+ community, Bianca addressed in video, how heteronormative models represented in the media have the power to nullify the right of LGBTQIA+ people.
A @dellafancy sweeps not #ConversaTáOn talking about affection in the LGBTQIA+ community. ? In a world of stereotypes, how to deal with normativity-based ideals of affection? Come with Avon and Bianca to know how self-esteem is a key to healthy relationships.#VemDeAvon pic.twitter.com/ynI7gz6u6c
— Avon ? #VemDeRenew (@AvonBR) March 16, 2022
“With the #ConversaTáOn, which takes place along with our presence at the BBB, Avon reaffirms its position as an activist brand in social causes and engaged in the issues of women, diversity and inclusion for more than 135 years”, says the Communications Director from Avon Brazil, Viviane Pepe.
The content was aired on the 15th, on Avon’s Instagram and Twitter, and shows the drag doing her skincare routine with Renew products while talking about aesthetic standards and how to love yourself and allow yourself to love is the key to healthy relationships.
Recently, the platform had conversations about the plurality of black women, with Luisa Brasil, and about tips for not committing transphobia, with Magô Tonhon.
“We believe that conversations bring reflection and promote less judgment and cancellation. In this way, we use our role as a brand as a social agent and make room for those who have a place to speak on these subjects. Bianca is a great Avon partner and calls for empathy and acceptance”, added Viviane.
