Campaign aims to strengthen the movement of economic recovery
Instituto Embelleze brought singer Joelma to star in the 2022 campaign.
The campaign “The world has changed. You too. Conquer new dreams with us”, seeks to strengthen the movement to recover the economy and take advantage of consumer trends and the beauty market.
“This campaign aims to promote greater incentives to transform the lives of our students through professional and financial independence, in addition to immersing themselves even more in the digital universe, adhering to the new consumption behaviors of our audience”, explained Renata Franco, Marketing Manager at Instituto Embelleze.
The participation of singer Joelma aims to bring a well-known personality, with great national reach. In addition to a successful career, Joelma has a trajectory of overcoming life, which meets the purpose of the brand.
“I am very happy and honored to close this partnership with Instituto Embelleze. I strongly believe in work and education as tools for transforming people’s lives and also supporting entrepreneurship. I hope to contribute in this year 2022 so that all students can conquer their independence with professional qualification and a lot of dedication”, said Joelma.
