Campaign was developed by Africa
Budweiser launched the Lollapalooza publicity campaign, which takes place next week in São Paulo. Created by Africa, the action shows the return of the festival, after two years of a pandemic, to the sound of “Industry Baby”, by Lil Nas X.
“After so long without the big shows, we couldn’t stand still. We are passionate about music, we have distributed more than 400 tickets and we are with the artists and the fans in this moment of reunion”, said Carolina Caracas Gargione, Head of Budweiser in Brazil.
The brand will bring to the festival since year BUDX, a digital platform for the brand experience that will have 100 creators – from music, arts, fashion and sports – to produce content. In addition, the space will have the presence of great artists.
Lollapalooza Brasil takes place from March 25th to 27th, at the Interlagos Circuit, in São Paulo.
