Action wants to take advantage of consumer trends and the beauty market
Instituto Embelleze brought singer Joelma to star in the 2022 campaign. The action, called “The world has transformed. You too. Conquer new dreams with us”, seeks to strengthen the movement to recover the economy and take advantage of consumer trends and of the beauty market.
“This campaign aims to promote greater incentives to transform the lives of our students through professional and financial independence, in addition to immersing themselves even more in the digital universe, adhering to the new consumption behaviors of our audience”, explained Renata Franco, Marketing Manager at Instituto Embelleze.
The participation of singer Joelma aims to bring a well-known personality, with great national reach. In addition to a successful career, Joelma has a trajectory of overcoming life, which meets the purpose of the brand.
