Immunity
Ending at the end of March, the Instagram campaign by Targifor+C with influencers, including Adriana Alves, Luiza, Lore Improta, Xamã, Ivan Moré and Macla Tenório, emphasizes the message of offering more immunity to consumers. In addition, action shows that the drug gives more disposition.
Music2 Mynd for Sanofi
Título: Photo Influencers Club; product: Tar- gifor + C; CEO: Fátima Pissarra; COO: Carlos Scappini; planning: Mari Lima, Diego “Dico” Barbosa, Gilson Sabino, Lara Lebrão and João Pedro Branco; approval: Eugénie Cornuet, Maria Eugenia Duca and Luisa Mendes
Minidoc
Comprised of 10 episodes, aired on YouTube and on Black Princess networks since the 11th, always on Fridays, the project shows the B-side of the artist, little known to the general public that attends his shows. The creative direction and concept is by DJ Al0k and Fábio Soares. Alok has been the advertiser’s business partner since 2021.
BETC Havas for Grupo Petrópolis
Título: Untold Stories; creation: Marcelo Ribeiro, Victor Castelo, Pedro Arvati, Caio Stucchi-Zucchi, Matheus Szymanski, Philippe Demar and Rodrigo Cotellessa; approval: Eliana Cassandre, Nathalia Cajueiro, Lia Santamaria, Rodrigo Nogueira Silveira and João Paulo Araujo
Woman
Dakota brought Juliana Paes to lead the tribute in this month dedicated to women. The guests are Myrian Veloso, a doctor-surgeon from the Guarani Mbyá ethnic group; Paola Antonini, model, digital influencer and creator of an institute for the rehabilitation of people with disabilities; and Liliane Rocha, Master in Public Policy and CEO of Gestão Kairós.
Bistrô para Dakota
Título: #Women who cause; creation director: Gabriel Besnos; planning director: Bárbara Carrion; service director: Paula Fonseca Flôres; executive production: Marc Edenburg and Rafaella Molon; stylist: Yan Acioli; approval: Dakota’s marketing team.