Outback Steakhouse and Deboo have teamed up to hold a Brazilian wedding at Metaverso, this Saturday (19).
The ceremony took place at Decentraland, one of the most recognized metaverses, and the avatars were transported to a party that featured DJ Patrick Torquato, activations and were able to interact with the bride and groom and other guests.
“This is another way of connecting with the community, also providing the Outback experience in their second lives, interconnecting with the real experience and, thus, keeping us always closer to our audience”, said Cristiane Berna, Trade Marketing manager. from Outback Brazil.
The celebration was made by historian Leandro Karnal and the union was validated via Smart Contract.
Outback, which recently announced the opening of its first restaurant in Metaverso, was one of the sponsors of the event and, in addition to supporting the wedding, presented all guests and the newlyweds with gift cards that can be used in their restaurants around the world. real.
The brand also held special actions for all game participants who showed up to accompany the wedding. In addition to a QR code for delivery, the restaurant chain will provide a QR Code that will give a Bloomin’ Onion as a gift to everyone who scanned it.
The voucher can be used at any Outback restaurant in Brazil to purchase an appetizer or main course.
“The digital economy is already a reality. Activations like this show that with creativity for innovation and availability of technology it is possible to bring brands closer to this context of the possible future”, explained Léo Brazão, Co-Founder and partner at Deboo.