The executive’s mission will be to strengthen operational efficiency and integration in the quest to expand the agency’s clients’ results.
WMcCann promoted Renata Bokel to Chief Operating Officer (COO). The executive, who will take over as of April 1, will also accumulate the role of CSO and her mission will be to reinforce operational efficiency and integration in the quest to increase the results of the agency’s clients.
“I am very happy with this new opportunity, because I have always believed in this multidisciplinary work and in the diversity of talents. My challenge now is to integrate all the teams in an efficient and agile way, directing the work so that they bring the best result to the customers”, says Bokel, who will report directly to André França, president of WMcCann.
A lawyer by training and with an MBA in Marketing from UFRJ, Bokel has worked at IBM iX, BETC/Havas, Isobar, Africa and Ana Couto Branding & Design, working for brands such as Itaú, Walmart, Vivo, Fiat, Jeep, Sky Brasil, TIM, Nivea, Banco do Brasil, Unilever, Whirlpool and PepsiCo. In 2019, she was a member of the Cannes Lions jury in the Creative e-commerce category, in addition to having been a judge at the Effie Awards on several occasions.