The anticipation of the reunion of the Lollapalooza Brazil with your audience is huge. Bookmarked for days 25th, 26th and 27th of Marchno Interlago Autodromes, em Sao Paulo, the festival has almost all tickets sold and the desire to be together with music fans also extends to brands, which see Lolla as a powerful environment, with high projection and credibility. No wonder, for its 2022 edition, Lollapalooza already has 21 partner brands, breaking a record for sponsorship and support.
According to Leonardo Duarte, commercial director of Time For Fun, which organizes Lollapalooza:
“We are very excited about the reunion of the public at Lollapalooza Brasil after years without being able to do it. It will also be a milestone for the brand experience that has been thirsty for interaction since the beginning of the pandemic. The expectation is huge, not only from the fans, but also from the partner brands, which outnumber all the last years of the event, including the entry of new and important players into the festival family. It will be the first opportunity, of this magnitude, for these brands to physically reconnect with their targets in the best possible way, in an atmosphere of celebration, with interactive activations and full of novelties”.
Among the new partnerships, six brands come to add to the team and offer attractions and facilities for event goers, such as McDonald’s, which will have a #MéquiNoLollaBR, literally, offering the first mega operation ever carried out by the fast food line at a festival . Another representative in the gastronomic area is Sadia, which will bring a large number of dining options to the public through an unprecedented partnership, further improving the Lolla Lovers experience.
In addition to them, Braskem embraces every pillar of sustainability and waste management of the festival. Another novelty is Instagram as the Official Social Media Partner, further amplifying the festival’s reach across the country. In this edition, Lollapalooza has a high rate of renewals. There are fifteen brands that are investing again in the Brazilian edition, including Chevrolet Onix, Budweiser, adidas, Doritos and Vivo.
One of the master sponsors of the festival, Chevrolet, in addition to naming the Onix Stage, one of the main ones of the event, promotes Onix Day, an exclusive event for customers and participants of promotions that takes place on March 24 with artists from the official lineup of Lolla playing on Stage Onix.
Hermann Mahnke, Chevrolet Marketing Director.
“We are very excited to be back at this iconic festival in Brazil and around the world. We want to bring experiences so that the public can go beyond waiting for LollaBR and enjoy the opportunity to be in an environment that exalts music and pop culture. Chevrolet wants to provide memorable moments, from the Onix Stage, to the special actions at our booth, Onix Parking and Lolla Lounge”.
Budweiser, on the other hand, returns to Lollapalooza Brasil with a platform for content creation, BUDX. Renata Pimentel, High End Experiential Marketing Manager, commented:
“Budweiser is an iconic brand and its history merges with that of Lollapalooza Brasil. It’s been more than 1,000 days since the last Lolla BR and to mark this return to the stage, Bud brings to the festival BUDX, a global brand experience platform that unites creative minds from all over the world in addition to celebrating meetings between artists and giving stage. for new talent”.
Another novelty among the renewed brands is Coca-Cola, which grew from a supporter in the last edition to a sponsor in 2022 and offers an activation that promises to mark the public’s experience.
It is important to note that the safety of fans, artists and staff is Lollapalooza Brasil’s main priority, which is why the festival has a team 100% dedicated to establishing care and putting the necessary protocols into practice. It is already known that to access Lollapalooza Brasil, the public will need to present proof of vaccination (physical or virtual) with at least two doses of the Covid-19 vaccine. It will also be recommended to wear a mask at the Interlagos Circuit. It is worth remembering that Lollapalooza Brasil is in constant contact with official health and public safety bodies and will follow the recommendations in force at the time of its realization.
Produced by Perry Farrell, William Morris Endeavor Entertainment (WME), TIME FOR FUN and C3 Presents, Lollapalooza Brasil has master sponsorship from Budweiser, Chevrolet Onix, adidas, DORITOS® and Vivo, sponsorship from Coca-Cola, McDonald’s, support from Tanqueray, Johnnie Walker, NewOn, Sadia, Samsung, Braskem and SPTuris. Instagram is the social media partner and medical services are provided by Hospital Sancta Maggiore. Globo, Multishow, 89 FM – Rádio Rock, Rádio Mix – 106.3 and Rádio Mix RJ are media partners.
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