Participants were tasked with developing a creative idea to engage with Gen Z, structuring a 12-month plan
D&AD Shift with Google today announced the winners of the inaugural Shift Studio, which featured 15 alumni from the program in London and New York selected and paid to work on a Disney-led briefing guided by creative director Chloe Templeman and her colleagues. from DesignBridge.
For the inaugural Shift Studio, Disney challenged “Shifters” to engage an aspirational audience of young, diverse and socially conscious consumers with National Geographic. Working as a team, participants were tasked with developing a creative idea to engage with Gen Z, structuring a 12-month plan.
Winners Colby Pelfrey, Ebika Pinneh and Jael Umerah-Makelemi created ‘Unbox Your World’ to encourage more accessible exploration for Gen Z, using “phygital” tools, and propel a new wave of people who have the power to capture their worlds.
D&AD Shift with Google, launched six years ago, seeks to discover and secure jobs for diverse creative talents who are self-employed and uneducated. The program has schools in London, New York and Sydney.
