Today, March 21, is International Down Syndrome Day. On a date made to celebrate increasing inclusion, several campaigns were launched to commemorate this day. To remember the most outstanding actions, we have separated a list of the best of them, which deal with the subject in a delicate and impactful way.
Zara
Early last year, clothing and accessories store Zara placed a boy with down syndrome as its poster boy in a campaign to promote a new collection. The boy is Spanish and his name is Roscón. He appeared in action along with his brother and made his mother proud.
Every baby is a baby – Johnson’s
In one of the most emotional campaigns in the brand’s history, Johnson’s introduced the “Every Baby Is a Baby” video. In the one-minute short, a newborn child with Down syndrome steps up to remind everyone that it’s not traits like these that make a child less than they are.
Victoria Secret
This time, let’s go to the world of beauty products. Sofia Girau is also a designer and was the first woman with down syndrome to participate in an action for one of the biggest giants in the market. He participated together with 18 other women with different origins and identities and showed that nowadays anyone can participate in these campaigns.
Made with you – Itaú
In one of Itaú’s most representative campaigns, actor Ariel Goldenberg, who has Down syndrome, put on a show in his participation. The commercial serves to show that everyone can be customers, consumers and citizens, without any capacityism (prejudice against people with disabilities).
Dear Future Mom – Association of Parents and People with Down Syndrome
And finally, a commercial by the Association of Parents and People with Down Syndrome. In this exciting action, children with Down syndrome send messages to a mother who has just found out that she will have a child with Down syndrome. The result is a 2 and a half minute video showing the reality of these people in the best possible way.
The post Top Publi: the best campaigns on the day of down syndrome appeared first on DNEWS.
