WMcCann announces the promotion of Renata Bokel to Chief Operating Officer (COO). As of April 1st, Renata becomes COO & CSO of the agency. Its pillars in the leadership of the operation will be operational efficiency and integration in search of results for the clients.
“The strategy area naturally already has the role of conductor of the operation, guardian of the briefing, consumer desires and clients’ business objectives. I am very happy with this new opportunity, because I have always believed in this multidisciplinary work and in the diversity of talents. My challenge now is to integrate all the teams in an efficient and agile way, directing the work so that they bring the best result to the customers”, highlights Renata Bokel.
André França, President of WMcCann, to whom the professional will report directly, comments: “Renata has a plural background, with important corporate experience as a lawyer, in design, technology and agency companies. This vast repertoire of more than 20 years of career made her more than ready to occupy the new position”.
Hugo Rodrigues, Chairman of WMcCann and Craft Brasil, companies of the Interpublic Group (IPG), emphasizes: “I am a big fan of Renata’s work and I am sure that she will help WMcCann in the quest to be a flexible company, with a versatile and integrated team, capable of delivering the best result for customers”.
Bento’s mother, a lawyer by training, with an MBA in Marketing from UFRJ, her last experience was at IBM iX as Head of Consumer Engagement for Latin America, which allowed her to have a more contemporary view of the world we live in.
Previously, she was VP of Strategy at BETC/Havas and Isobar, planning director in Africa and manager at Ana Couto Branding & Design, working for brands such as Itaú, Walmart, Vivo, Fiat, Jeep, Sky Brasil, TIM, Nivea, Banco do Brazil, Unilever, Whirlpool, PepsiCo, among others. She was a judge at the Effie Awards in six editions, two global and four local, and in 2019 she was a member of the Cannes Lions jury in the Creative e-commerce category, in addition to being chosen by Meio & Mensagem as one of the five honorees of Women to Watch. .
In 2020 – a year in which it has never been more important to redesign brands so that they play an even more significant role in people’s lives – Renata received the Caboré Award in the Planning Professional category. This year, Renata will be one of the columnists on the Women to Watch platform.
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