Uniting the full potential of creativity with the high performance of technology to turn dreams into reality. This is the motto of Dell’s new campaign, which debuts this Monday (21) at the break of Jornal Nacional, on TV Globo. Starring three of the main digital influencers of the moment: Bianca Andrade, Boca Rosa (@bianca), Little Lo (@_small), and Amanda Mendes (@todecrespa), the campaign will also have a strategy that will complement broadcasts on open TV with a strong presence on social networks and through insertions in online media.
Created by VMLY&R and produced by Corazón, the main film features the concept “Expanda o Seu Universo”, based on the hit “Por Supuesto”, by singer Marina Sena, as the soundtrack. In the images, the three influencers who have in common a trajectory highly impacted by technology, revisit their professional journeys with the help of the recently launched Inspiron 13 notebook. At the same time they embark on a journey through images and posts that reproduce the life story and the day to day of the trio, the design attributes, lightness and performance of the equipment are also presented. Check out the movie:
“The story of these influencers is an inspiration for us to show the transformative role that creativity combined with technology can play in our lives. With more than 23 million followers added on social networks, what they represent today for the Brazilian public started as a dream in the lives of each one of them”, says João Duarte, Marketing leader at Dell. “The connection between creativity and technology reflects a strong point of our brand DNA, in the form of a product portfolio focused on offering innovation and on our continuous commitment to delivering the best user experience available on the market today”, he explains.
Expand Your Universe Fact Sheet:
Cliente: Dell
Produto Institutional
Qualification:Expand Your Dell Universe
Agency:VMLY&R
CCO: Rafael Pitanguy
Creation:Bruno Couto|Paulo Duarte|Silas Nogueira | Rafael Borna | Henry Mandelbaum| Matheus Dantas
Attendance:Leo Balbi |Fernanda Hartmann |Adriana Montanare | Nathalia Lemos
Planning:Sumara Osorio | Talita Souza |Marcella Vasconcellos| Karla Oliveira
RTV:Nicole Godoy | Anderson Rocha | Giovanna Cioca | Ian Inglez | Guilherme Rodrigues | Barbara Emery | Cleo Gonçalves | Raphaela Valentine
Artbuyer— Bianca Aguiar and Fernando Pavan
Photographer— Rodolfo Magalhaes
Image producer:Corazon Films
Scene Director:Marioo
Director of photography:Lucas René
Art Director:Natalia Miyashiro
Assistant Director I:Dudu Moraes
Assistant Director II:Fabiana Biancardi
Executive Direction: Igor Ferreira e Renato Chabuh
Attendance:Elisangela Dias and Carol Azambuja
Production Coordination: Juliana Sigolo and Bruna Fernandes
Coordinating Assistant: Daniela Mazer
Production director: Tim Maia
Producer: Talita Cassiano
Post-Production Coordinator: Nayla Kols
Post-Production Assistant:Michael Lima
finisher: Uriel Arakilian
Edition: Jon Kadocsa – The End Edit e Post
Post production: The End Edit e Post
Color: Acauan Pastore
Sound producer: A9
Sound producer: Apollo Nove
Attendance: Nicole Bonani
Song: “Of Course”- Marina Sena
Customer Approval:João Duarte | Etiene Freitag | Rejane Prado
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