Attention, attention! From BBB winner to A Big Boss das Offers, can you imagine? That’s right, Juliette Freire, the big winner of the BBB 21 and ambassador of Americanas, now brings to consumers the offers and coupons in the app or in the physical stores of Americanas. All this through the campaign “The Big Boss of Offers”, created by WMcCann.
With the concept “Whatever you need? Relax, at Americanas you find offers, fast delivery and BBB”, signed by the agency, the new Americanas campaign shows that Juliette is always spying on the brand’s offers, as well as the consumer. Sitting in front of the TV, the singer narrates the best discount coupons with a wide variety of products in movies that alternate their offers. The broadcast started on March 20, in the range of BBB 22.
“The campaign was inspired by the friendliness and good humor characteristic of our ambassador Juliette. Big Boss das Offers is here to offer customers everything they need with the best shopping experience”, explains Aline Oliveira, head of marketing at Americanas.
From beauty products to household appliances and electronics, offers range from 10%, 30% and 50% off. The campaign reinforces the concept of “Relaxa, at Americanas you think”, always prevailing the best shopping experience for its customers.
The communication strategy also includes 15″ films and pieces for digital, DOOH media, developments for social networks, the brand’s website and app. Americanas’ partnership with Juliette has been a great success since the Paraíba won the BBB 21. The influencer arrived on the right foot as a brand ambassador and has already been responsible for important events, such as the brand’s anniversary mega live.
Datasheet:
Agency: WMcCann
Client: Americanas
Product: Institutional
Campaign name: Big Boss of Offers – Juliette
Client Team: Washington Theotonio, Vitor Monte, Marcelli Valle, Raissa Zylberglejd, Ana Ruiz, Maria Fernanda Gaspar Franco, Erika Mattos, Gabriella Carvalho and Mariana Moragas.
Executive Chairman: Hugo Rodrigues
CEO: André France
CCO: Mariana Sa
Executive VP and General Manager of RJ: Marcio Borges
Creative direction: Ricardo Weitsman
Creation: Ricardo Weitsman, Felipe Gomes, Raphael Andrade, Gustavo Rodrigues, Jonas and Soares.
CSO: Renata Bokel
Planning: Luiza Portella, Fabiana Lovate, Daniela Urzeda and Evelyn Cristina
Content Director: Patricia Colombo
Content: Stella Soares Peixinho and Lorena Manso
Assistance: Anna Moraes, Paula Stockler and Caroline Botelho
VP of Media: Fabio Urbanas
Media: Patrícia Oliveira, Samantha Rodrigues, Christiane Duncan, Naiana Grangeiro, Marcelle Leão and Luciana Ferreira
ID: Deny Watanabe, Paulo Lima, Danilo Borges and Ingrid Barros
General Production Director: Camila Naito
Integrated Production: Bianca Repsold, Vitor Hugo Faria, Mariana Veronez and Fernanda Pinheiro
Film producer: Play9Action
Director: Rodrigo Moreira
Director of Photography: Rodrigo Moreira
Sound Producer: Raw
Track: Raw
Graphic Production: Nereu Marinho and Maurício Martim
Photographer: Igor Melo
Manipulator / image treatment: Ciro Sollero – Craft Brasil
Projects: Erika Casal, Felipe Ribeiro and Rodolfo de Oliveira
Public Relations: Kerena Neves and Giulia Camargo
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