Focused on reinforcing its positioning with audiences of generation Z and millennials, FILA has just announced its new fashion and lifestyle ambassadors in Brazil: Pedro Calais, lead singer of the band Lagum, and actress Giovanna Grigio. The artists, who move very well with this audience, arrive to reinforce the change the game attitude.
With a light and relaxed style, but at the same time full of personality, the musician Pedro reinforces his identity through more urban productions and with a very strong touch of streetwear culture – a follow-up that the Italian sports company has a strong presence with a line of classic sneakers. and exclusive.
Pedro Calais spoke a little about:
“It is an honor for me to be a FILA ambassador because I have a great connection and respect for the brand and everything it represents. Since childhood I see my parents, who have always played sports, wearing FILA pieces. And I, who also grew up passionate about sports, feel that the brand will accompany me on Jiu Jitsu rash guards, skateboarding tricks and, of course, on stage. I’m super excited to also participate in the creative process of the promotional content, and for all the creative freedom of this partnership!”.
Adriana Magalhães David, branding and marketing manager at FILA Brasil also spoke about the action:
“The choice of our ambassadors is very important for us, they will be the ones who will communicate with our consumers and fans of the brand. For 2022, our goal is to strengthen the connection with millennials and bring us even closer to generation Z. In this context, we believe that Giovanna and Pedro are very relevant names and the right choice. We are very happy and excited about this partnership.”
In addition to Pedro and Giovanna, the brand also has influencers and athletes Lah Fabrini and André Sanches (in triathlon) and Bruno Lopes, known as Bruno Bem Levinho in the racing universe, in its 2022 team of ambassadors.
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