Created by Samuel Segatelli, the agency comes to the market to work with advertising, production and entertainment
Creative Samuel Lopes Segatelli has just presented La Unión, a full service agency that enters the market with the positioning of being a “creative organization”, connecting professionals from different places to develop projects in advertising, production and entertainment.
Despite the official disclosure being now, Segatelli, a professional with 15 years of experience in the market and stints at Publicis Brasil and Leo Burnett Tailor Made, says that the agency was created 15 days before Brazil started to adopt social isolation policies on account of the covid-19 pandemic.
The agency grew with a defragmented business model and the proposal for professionals to interact virtually, despite having its headquarters in Pinheiros, São Paulo, where the administrative team, customer service and part of the creative nucleus are located. La Unión also has a representative in Beijing, China, the Portuguese Frederico Castelbranco, responsible for new business in the region.
“We believe that the spirit of this era is to promote the mixing of unlikely components. It is a generation of encounters, connections and unions. And for culture, entertainment and brands, these partnerships form unique experiences in a format where we are a complement to what they don’t already have,” she says.
The agency was structured on three fronts, La Unión Publicidade, with activations that generate Earned Media, sprint in planning, branding and positioning; La Unión Produções, with the proposal to offer agile productions; and La Unión Entretenimento, a division planned for the next half of this year and focused on building narratives for the insertion of brands.
Currently, the agency serves clients such as Grupo Edenred, Flix Media, Suvinil Tintas, Paramount Pictures, Ticket Log, Repom and the Juntos pelo Cinema movement. For Suvinil, for example, he developed the 60 years campaign, showing the brand’s plurality with “Suvinil, all colors, all stories”.