Itaú Unibanco and Rede, a means of payment company, presented the Consumer Behavior Analysis for the third quarter of 2021 this Tuesday (7).
According to the analysis, marriage agencies and buffets, purchases for renovations, construction and gardening were the sectors that presented the best results in relation to the same period in 2020.
Due to the relaxation of Covid-19’s restrictions, people started to frequent more restaurants and bars, causing the sector to present a growth of 94% compared to the third quarter of last year. Another sector that showed significant growth, of 18%, was online restaurants.
The relaxation of social isolation measures in the third quarter also favored tourism, which grew by 133.7%, while airlines registered an increase of 149.9% and the hotel sector of 109.7%.
The analysis also pointed out that health concerns remain on the rise, reflecting the 14% growth in laboratory expenses. Bicycles, whose sales increased significantly in 2020, had a slight drop of 21% in the third quarter of this year, but still remain above pre-pandemic levels.
See below the main results for the 3rd quarter of 2021, compared to the same period of 2020:
Marriage agencies and buffets: 80% (when compared to the same period in 2019, the increase is 18%)
Bars and clubs: 94%
Construction materials: 4% (compared to the same period in 2019, the growth was 45%)
Office furniture: 22%
Gardening: 1% (with a 34% jump compared to the same period in 2019)
Agricultural cooperatives (which provide inputs to the agricultural sector, such as seeds, seedlings, land and flowers): 171.8%
Florists: 219.8%
Online restaurants: 18% (compared to 2019, there was a 428%) jump
Laboratories: 14%
Bicycles: 21% drop (when compared to the same period in 2019, the jump is 58%)
Tourism: 133.7%
Airlines: 149.9%
Hotel sector (hotels, motels and inns): 109.7%
General retail performance
The analysis pointed out that the advance of vaccination in Brazil is strengthening consumption in general. The total value transacted by retail in the third quarter of 2021 grew 27.5% over the same period in 2020 and 11.9% over the second quarter of this year. In comparison with 2019, the pre-pandemic period, this growth was 34.7%.
The report also showed that in-person purchases are the ones that most reflect the resumption, representing 78.9% of the volume of sales in the third quarter of 2021. The share of online purchases stabilized at 21.1%.
The amount transacted in face-to-face purchases in the third quarter had an evolution of 24.1%, compared to the same period in 2020. When you look at online purchases, spending on purchases was 42.2% higher in the third quarter, compared to the same period from the previous year.
digital wallets
The use of digital wallets showed a significant increase in the third quarter of 2021. The modality, considering Apple Pay, Google Pay and Samsung Pay, grew 112.4% compared to the same period of the previous year.
The branch that had the most representation in the use of digital wallets was food, with an increase of 108.8% in the third quarter, compared to the same period of the previous year – with restaurants that stood out in the sector, with jump of 220.3%, followed by drugstores and cosmetics, whose growth was 89.5%, and markets, with an increase of 64.2%.
