Integration aims to monetize commercial streaming spaces
Yahoo announced the addition of Tastemade inventory to its Supply Side Platform (SSP).
Through the partnership, it will be possible to monetize the commercial spaces of streaming, offering the service to advertisers and agencies that work in the advertising ecosystem of Yahoo Ad Tech.
“We are excited about the partnership and committed to contributing to the growth of Tastemade’s service through our digital business solutions,” said Daniela Galego, Yahoo’s Head of Sales.
The executive also added that the entry of Tastemade’s inventory represents the expansion of the media company’s offer to its partner advertisers.
“This diversification reinforces the company’s commitment to Connected TV (CTV), in addition to the inclusion of another relevant OTT partner, a media service that distributes content over the internet and whose objective is digital actions to extend engagement and omnichannel reach. ”, added the executive.
For Bruno Gomes, Head of Sales and Brand Partnerships at Tastemade in Brazil and LatAm, being part of Yahoo’s inventory is of paramount importance to the company. “With the novelty, we will be able to impact other brands and win potential partners through the content opportunity that the media company offers”, he emphasized.
Tastemade is a digital channel with hundreds of hours of original programming and content available 24 hours a day, seven days a week, through mobile, computer and TV screens.