Created by Sunset DDB, the campaign brings an approach focused on pop culture, including different categories of the brand’s products.
Vigor promoted the economist and former BBB, Gil do Vigor, as the official ambassador of all the brand’s categories.
The announcement was made with the “Bora Vigorar” campaign, which marks the new positioning of Vigor for 2022.
Created by Sunset DDB, the new campaign brings a pop culture approach, including different categories of the brand’s products. With the theme #BoraVigorar, the first film of the campaign presents different everyday situations, showing how all of them can gain a good dose of animation.
“When we saw the great movement of fans asking for this moment, we knew that we had to transform Gil do Vigor into Gil da Vigor. We have a complete portfolio for different times of the day and we are prepared to be effective”, commented Vigor Alimentos Marketing Director, Eduardo Jakus.
In addition to PayTV, digital media and out-home, in the coming months the campaign will unfold in the most diverse formats and platforms.
“The verb vigorar is the flagship of this narrative and establishes synergy with the moments of consumption of Vigor products, capable of intensifying the routine and giving light, color, vivacity and joy to the daily lives of consumers”, said Pipo Calazans, CEO from SunsetDDB.
