The objective of the work was to generate value and provide a more fluid communication
Gad’ was the agency responsible for the rebranding and brand architecture work of Grupo Dimed, which is now renamed Grupo Panvel.
With the aim of delivering value and providing more fluid communication between the Group, its companies and its publics, Gad’ developed its new positioning, brand architecture, visual identity and the name of the organization, which is now called Panvel Group.
Based on the new positioning, summarized in “All care when caring”, the Panvel Group wants to reinforce the care and commitment to people, businesses, the environment and to its companies Panvel, Lifar and Dimed.
“With all the positive associations, language and everything it represents in terms of performance, experience, innovation, product and quality, it made sense and it was very natural for the Group to gain modernity and proximity using its name.”, says Luciano Deos. , CEO of Gad’.
