The idea that launches the car, idealized by the agency, subverts the meaning of the
Volvo launched its first 100% electric car in a campaign signed by Gray Brazil.
The idea that launches the car, conceived by the agency, subverts the meaning of the shot, allowing the public to know the attributes of the new Volvo from an interactive and immersive experience.
By “scanning” an outlet, the public will be able to discover easter eggs, customize the car, schedule a test drive and even buy the C40 Recharge. The camera reads the shot as if it were a QR Code and gives access to the VR experience in which the car presents itself to people.
“To launch Volvo’s first purely electric model, we sought an idea that was simple, almost obvious. As simple as plugging your car into the socket, making electrification even closer to the consumer and turning the socket into a brand icon” , explained João Caetano Brasil, Executive Creative Director.
The C40 Recharge campaign brings the brand closer to the sustainable market of electrification. Following the launch of Electric Showroom, the campaign will also feature pieces for TV, OOH and other media.
