Brand wants to encourage the public to enjoy the new date of the party
Skyn has launched a campaign to encourage people to enjoy Carnival 2022, which will be celebrated in April.
Until the end of March, the condom brand will air the “Carnaval SKYN 2022” vignettes on subscription channels and on Youtube to remind the public not to let the weather get cold.
“The cancellation encouraged us to create an action to encourage the public not to let the contagious joy of carnival pass”, recalled the company’s marketing manager, Veronica Garcia.
“We play with the themes of revelry and sex, showing that you can do both even on the couch at home”, emphasizes the executive, who concludes: “What really counts is that Carnival takes place wherever you want”, adds . Also according to Veronica, the campaign’s goal is to impact about seven million people with the piece by the end of the broadcast.
Datasheet:
Carnival SKYN 2022
Agency – PD COM
Client – LifeStyles/Blowtex
Screenplay – Daniel Passos
Directed by – Albert Klinke
Producer – Malabar Films
Client Approval – Veronica Garcia/Lucas/ Bruno Koudela
